What is peer-to-peer fundraising?

Peer-to-peer fundraising is...

a method of fundraising that empowers supporters to run their own mini fundraisers and increase donations for the main fundraiser.

Breaking it down

Peer-to-peer fundraising goes by many names. You may see it called team/social fundraising or p2p crowdfunding but they all refer to the same thing.

The key aspect is that you are asking your supporters to reach out to their peers, friends, coworkers, and family members for donations. The graphic to the right shows a main campaign broken down into smaller mini campaigns.

To get started, simply launch a fundraiser on WonderWe, and directly ask a core of people to start peer-to-peer campaigns, and have them ask others to do the same.

The benefits of peer-to-peer fundraising

Tap into the exponential power of your network's network.

Deeper trust

Draw on the personal relationships of your best supporters to overcome the normal barriers for new donors. Peer-to-peer campaigns build on the established trust of the individual who created it.

Wider reach

Activate individuals' networks to raise money and grow your supporter base exponentially. Peer-to-peer campaigns enable you to reach people you would never have accessed otherwise.

Better ideas

Mobilize supporters to launch their own unique fundraisers to spark new ways of giving. Memorials, birthdays, graduations, events, competitions, and holidays become great occasions to give!

So what does a peer-to-peer fundraiser look like?

Here's a sample of how easy it is to customize a peer-to-peer fundraising page.

Why does peer-to-peer fundraising work?

The problem with traditional crowdfunding campaigns is that there is only one campaign and everyone is expected to go there and make a donation. But how do you know why someone gives or who convinced them to give?

With peer-to-peer, each individual's fundraising page can be shared by email, social media, or even print marketing. This way you know exactly who recruited each new donor and which campaign was most successful.

Why should you care?

A well-executed peer-to-peer fundraising campaign can bring in more money for your cause and establish new relationships for future giving.

Large goals can seem more achievable by breaking them down into smaller, more manageable goals. Give people the tools they need to join the effort and together we can reach new heights.

All campaigns on WonderWe are ready for peer-to-peer fundraising and it is completely free.

Top crowdfunding sites comparison

See how WonderWe stacks up against the competition.

4.25% + registration
Video Share
Mobile App
Social Sharing (facebook, twitter)
Social Network (in-app sharing)
Short Code
Groups (Multiple admins for personal and charity campaigns)

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